September 30, 2014
The Merlin Entertainments San Francisco Cluster, which is composed of Madame Tussauds San Francisco and the San Francisco Dungeon, was challenged by Madame Tussauds Sydney to the ALS Ice Bucket Challenge. The challenge seeks to raise aware...ness of Amyotrophic Lateral sclerosis a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The challenge is also raising funds for the ALS Association which funds research and clinical management projects that aim to help understand ALS. The disease currently has no cure and no treatments have yet to be discovered to halt or reverse degeneration.
Due to the current drought in California we were conflicted as to the right way to accomplish our challenge without being wasteful. After some internal discussion we determined the best solution would be to pour shredded and recyclable paper on the heads of our management team.
In our video we challenge Madame Tussauds Wuhan, SEA LIFE Charlotte-Concord, and Legoland Discovery Center Boston.
Please consider donating to help move research forward: http://www.alsa.org/about-us/what-we-do.html